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In this live Fight for the Better Bite, it is iTero vs. traditional impression material. Watch Dr. Bret Jacobson face off against Kristi Kirby, Cadent iTero Clinical Trainer in the Fight For The Better Bite. Watch how the speed, accuracy and technology of the iTero Digital Impression System beats "The Goo". This live showdown in New York City showcases the ease of taking an impression with the Cadent iTero Digital Impression system.