Whiter Image Dental Partners with Viva Referral System to Increase Referrals and Dentists’ Profits
Atlanta -- Whiter Image Dental (WID), a manufacturer, supplier, and marketer of tooth whitening products, is pleased to announce it is partnering with Viva Referral System, which utilizes a trackable incentive card to promote branding and tremendously increase patient referrals.
Whiter Image Dental’s founding partner, Keith Rodbell, said, “The Viva Referral System is essentially word-of-mouth advertising on steroids! The system has facilitated patient retention and increased new patients throughout the US. The Viva system stands out as a marketing tool because satisfied, repeat customers are one of the best sources for increasing dentists’ patient base. Dentists know that potential patients are influenced by a trusted recommendation when they are seeking dental care. A referral can easily bring patients of the highest quality through the door and into the chair.” What this means to the dentist is a significant increase in the volume of new and reactivated patients that come into the practice.
In recent months, Viva assessed the performance of one practice’s success in using the program. Dr. Mark Sayeg, a solo-practitioner in Atlanta, GA saw an increase of $20,000 in completed treatments within the first month of using the system. At the time this release was written, he had over $70,000 in future treatments planned. From an investment standpoint, those numbers speak volumes on the return a practice can expect to see. All expenses considered, Dr. Sayeg is now experiencing a 1400% return on his investment!
Keith Rodbell also stated, “Dentists can set the promotion they choose to the Viva card, thus customizing it to their practice. For example, the cards can offer a predetermined discount on a service of the patient’s choice. Dentists should select a promotion that will encourage potential patients to schedule appointments. The Viva system can typically bring a practice’s new patient acquisition costs down below $50 each, which is virtually unheard of in the industry!”
The Viva Referral System distinguishes itself from run-of-the-mill referral programs, which typically involve mailing traditional postcards with incentive offers. Although the traditional mailings achieve results, the postcards are often discarded. In contrast, dentists using the Viva System can customize a clear, small, high quality recyclable plastic card that provides a free or significantly discounted offer that new patients will not want to miss. The attractive card can double or triple patient referrals.
Viva trains the entire dental team through an online e-course. Team Members will learn appropriate body and verbal language, so that they distribute cards with positive results. The entire office staff will be comfortable distributing the cards to patients and can easily identify marketing opportunities, such as giving cards out for birthdays or tokens of appreciation. Additionally, Team Members team members can receive incentives for distributing the cards. The door is also open for the dentist to utilize the cards with any business associations, community groups or charity campaigns.
The entire office will also learn how to use the cards to revive your patient-dentist relationship with past clients. The Viva Referral cards are cost-efficient and effective for enticing former patients to schedule appointments and services.
The Viva card program effectively increases a dental practice’s patient base for many reasons:
- The cards promote urgency to make an appointment
- They have a three month expiration date.
- Card holders enter an activation code, and your office contacts them within 24 hours to book an appointment.
- A dashboard tracks the program, so campaign can be evaluated and the number of new patients brought in by individual team members can be identified. Trackable ROI is one of the key components that make the Viva system a proven success.
WID also offers complimentary marketing consultants who help dentists increase their profits with our many whitening pens, kits and promotional tooth whiteners. We provide marketing assistance via social media, tooth whitening promotional products, literature and staff scripts. Our partnership with Viva Referral is another way we are increasing the marketing efficiency and profits of dentists.
Contact a marketing specialist at [email protected] or dial 1-877-944-8330 to discuss your needs and find out additional information about our exciting, new partnership with the Viva program. You can also see a video of how the system works at www.getgreatpatients.com.