DC Insights

  • Why You Should Market With eBooks and How to Make Them Great

    Thursday, January 25, 2018
    With so many media channels both on and offline, it’s easier than ever to find ways to get in front of prospects and customers, but more difficult than ever to engage with them in a meaningful way. ... read More

  • 3 Tips to Manage Your Leads and Convert Them to Sales

    Tuesday, October 17, 2017
    Dental marketers are always looking for leads from dentists interested in their products. Numerous strategies are employed to generate those leads, and a number of factors related to those strategies ... read More

  • Focus on the Five Keys to Webinar Success

    Wednesday, September 13, 2017
    Webinars can be a highly effective marketing tactic when trying to reach an audience of dental professionals. They provide strong sales opportunities, the ability to build brand awareness and thought ... read More

  • Why Video Belongs in Your Marketing Mix

    Thursday, August 10, 2017
    When is the last time you watched an online video about a product, service, or company? Most likely, very recently. Video is not an up-and-coming marketing tactic. It’s well-established and proven ... read More

  • 10 Best Practices for Creating an Editorial Calendar

    Monday, July 10, 2017
    Content marketing in the dental industry is soaring. Your target audience is reading, watching and interacting with content to help navigate their buy cycle. Marketers are creating and distributing ... read More

  • Bigger Doesn’t Always Mean Better – The Importance of Reaching the Right Audience

    Wednesday, June 14, 2017
    Reaching the right audience with a marketing message is always a part of the strategy, and in today’s digital media landscape, it’s easier than ever to focus your messages at the right place and right... read More

  • Why Integrated Marketing Matters

    Monday, May 01, 2017
    When you think of today’s best-perceived and most valuable brands, they share at least one common trait: consistency. From its products to its advertising, Apple is sleek and modern. Google ... read More

  • Five Ways to Succeed with Banner Ads

    Saturday, April 01, 2017
    Savvy B2B marketers are using banner ads as a key tactic in integrated marketing programs. No longer a simple visual billboard on a website, rich-media banner ads have become sophisticated components ... read More

  • Make No Little (Marketing) Plans

    Wednesday, March 01, 2017
    “Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work.” – Daniel Burnham read More

  • Nine Digital Media Advantages

    Wednesday, February 01, 2017
    In the world of marketing, contacting, connecting with, and convincing your target audience remains the goal, and there is no shortage of ways to go about this. Contacting the audience is about ... read More

  • Using Email to Engage Your Audience

    Wednesday, November 09, 2016
    Email, once considered dead, is the savvy marketer’s most beloved tool – the workhorse of the marketing arsenal. Consider, the Direct Marketing Association says the ROI on email marketing averages ... read More

  • Getting the Most Out of Online Leads

    Tuesday, September 20, 2016
    It seems all too obvious that the single most important thing you can do with a lead is follow up. Someone expressed interest in your company, your product, or service and wants more information, or ... read More

  • Effective Email Blasts

    Thursday, August 25, 2016
    How many emails does your inbox collect on a given day? No doubt it’s a lot. Email is the third largest form of direct marketing that businesses use to connect with customers and generate leads, ... read More

  • Video in Content Marketing

    Friday, July 29, 2016
    Can You Survive Without Video? Can Your Marketing Succeed Without Video? Content marketing is all about reaching your prospective customers wherever they are on the path toward buying your ... read More

  • Reshape the Funnel Approach

    Friday, June 17, 2016
    Engaging Dental Customers in Today’s Interactive Buying Journey The consumer-buying journey has evolved significantly, and it’s impacting the way companies interact with prospects. While the now ... read More
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