South San Francisco, CA (February 5, 2009) – Dentalcompare, an online
dental buyer's guide geared at helping dental professionals make
well-informed purchasing decisions, today announced its year-over-year
growth from 2007 to 2008....
• Site visits increased by 39%
• Page views increased by 19%
• Lead submissions by end-users increased 41%
Dentalcompare’s notable year-over-year growth is the result of a
comprehensive 2008 Brand Awareness Campaign, and SEO Optimization
Projects. By creating engaging, creative content and strategically
promoting it via a strong end-user and professional relations campaign,
Dentalcompare has positioned itself as one of the industry’s leading
channels connecting dental professionals seeking quality product
information, and the manufacturer and service provider communities.
In 2008, Dentalcompare also put a strong focus on SEO
optimization. Due to a large percentage of Dentalcompare’s traffic
coming from search engines like Google, Yahoo and MSN, Dentalcompare
optimized product category pages so that advertisers’ product listings
continue to often be the top organic (non-paid) search result. After
seeing the success of this project, they’ve continued in 2009 with a
complete redesign of the product directory structure which not only
makes it easier for clinicians to search for products, but it further
optimizes Dentalcompare for search engines.
Advertisers also directly benefited from Dentalcompare’s 2008
growth with the impressive 41% increase in lead submissions via
Dentalcompare’s Lead Generating System. With Dentalcompare’s high lead
conversion rate to direct sale, advertisers are excited to see this kind
of growth.
“2008 was a big year for building Dentalcompare’s Brand Awareness
within the dental community,” says John Schwartz, General Manager of
Dentalcompare. “By leveraging both our dental marketing know-how along
with our technological expertise, we’re well on our way to becoming
industry’s leading online buyer’s guide. I look forward to maintaining
this growth clip in 2009.”
About Dentalcompare
Dentalcompare, headquartered in
South San Francisco, California, provides up-to-date and comprehensive
product information for the dental industry. Dentalcompare is a vertical
of CompareNetworks, Inc., an online media group whose product
comparison websites serve B to B professionals worldwide.