Dentalcompare, an online dental buyer’s guide found at www.dentalcompare.com, has completed its first BPA Worldwide interactive audit.
Glenn J. Hansen, BPA Worldwide CEO and President, praised Dentalcompare for voluntarily opening its records to independent verification and documentation of its data. Hansen pointed out that the Web site audit benefits both advertisers and sites. A BPA Interactive audit provides advertisers with assurance that the sites they choose to invest in deliver the traffic they claim including metrics on page impressions, user sessions, unique browsers and frequencies, and page and user session durations.
“Dentalcompare’s ability to utilize the Web as a communications and advertising medium is evident,” he said. “By demonstrating their belief in the value of audited traffic, they have given a vote of confidence to the future of interactive advertising.”
“Dentalcompare has always been highly transparent thanks to our own internal traffic audit and tracking systems,” said Eric McGovern, General Manager of Dentalcompare. “This 3rd party audit by BPA Worldwide further substantiates the metrics we have used to evaluate and determine our success in the dental marketplace.”
Dentalcompare’s audited traffic data will be available through the BPA Interactive tool or the publisher by emailing [email protected].